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For BP, post-spill advertising comes at an unknown cost
The coverage of BP's Deepwater Horizon spill is teaching the typically secretive oil industry something about life in the limelight. Now, the company ...
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BP's murky deep-water future
Not only did the virtually impossible happen -- a blowout on the Gulf of Mexico seabed a mile down -- it happened to a top-notch oil team. BP's debacl...
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Disney comes to China
The Mouse announces plans for a theme park in Shanghai, but can Disney learn from the mistakes it made in Hong Kong?By Sheridan PrassoChina's announce...
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General Electric comes clean
The company aims to be more open about its accounting, but its finance division looks like a candidate for closer supervision.By Katie BennerWhen Gene...
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Google and DirectTV announce advertising partnership
Remember Google's three pillars of revenue expansion include big plans for television advertising.Google's next big pillar of growth is television. Ob...
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Layoffs cost more than you think
來源：2009年3月號《財富》雜志Cutting jobs may seem the fastest, easiest way to manage in a recession. But it's really one of the most expensive.By Geoff Colvin(Fo...
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Google asks employees for cost-cutting ideas
By Julie SchlosserGoogle’s Megan Smith, Vice President of New Business Development, offered up a fresh approach to cost cutting during Fortune’s Most ...
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BP slashes dividend
(FORTUNE) -- BP ended weeks of speculation Wednesday by canceling its quarterly dividend for the rest of this year.Chairman Carl-Henric Svanberg said ...
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BP after the spill: Bankrupt, bought, or business as usual?
Despite some progress over the weekend to slow the flow of oil gushing into the Gulf of Mexico, BP is still struggling to find a meaningful bright spo...
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BP的“任務完成”時刻
上周六上午，我們乘飛機來到“深水地平線”（Deepwater Horizon）爆炸事故現場。這是英國石油公司（BP）資助的最后一趟定期媒體之旅。一個月前，這趟每周一次的航班有著長長的等待名單，而現在，19座的Sikorsky S-92A直升飛機上還有空的座位。這個信號說明，隨著Macondo油井最終...
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